Vuori

Fashion & Apparel

A new perspective on performance apparel inspired by the coastal California lifestyle.

Founded in 2015 by Joe Kudla, Vuori is an American contemporary clothing brand headquartered in Carlsbad, California. The brand offers premium performance apparel that seamlessly transitions from workouts to daily life, blending fitness, surf, sport, and art. Vuori emphasizes high-quality, sustainable materials and ethical manufacturing practices, aiming to inspire vibrant, healthy living.