Dave Asprey
Founder, Biohacker, Entrepreneur
Specialty: Biohacking, Nutrition, Longevity
Dave Asprey is a pioneer in the biohacking movement, known for founding Bulletproof Coffee and authoring multiple best-selling books.
Dave Asprey is best known as the founder of Bulletproof Coffee and the entire Biohacking movement. As a four-time New York Times bestselling author, CEO of Upgrade Labs, and host of a Webby award-winning, top 100 podcast, The Human Upgrade (formerly Bulletproof Radio), Dave is a maverick in the entrepreneurial health science space. As a true pioneer, Dave was the first person to ever sell a product online, and as you might guess, it was related to coffee. Dave sold caffeine t-shirts out of his dorm room before the web browser was even invented which earned him a profile in Entrepreneur Magazine. Dave became an early internet technology journalist, a cyber security expert, and co-founded a division of Exodus Communications, a company that seeded the internet we know today. Dave is credited with creating three unique billion-dollar markets: MCT Oil, Collagen Protein, and Functional Coffee. His foresight and collaborative work with renowned medical professionals, researchers, and innovative trailblazers has paved the way for game-changing ideas, strategies, and products to improve mental and physical performance, revolutionizing the entire health science industry. By using science and biohacking technology to give people ultimate control of their body and mind, Dave’s mission is to help people upgrade to a happier, more conscious state, one cell at a time.
Podcast by Dave Asprey
Listen to Dave Asprey's podcast.
Brands by Dave Asprey
Brands created or co-founded by this expert.
40 Years of Zen
A five-day master program offering the benefits of decades of meditation to enhance IQ, EQ, creativity, productivity, and clarity of mind.
Visit Brand →AXO by Upgrade Labs
Offers life-changing insights based on individual biology to improve physical and mental performance, manage weight, increase energy, and more.
Visit Brand →
Danger Coffee
A clean, mold-free coffee designed to rehydrate, replenish, and reenergize with over 50 trace minerals and electrolytes.
Visit Brand →
Homebiotic
Provides products designed to improve indoor air quality and promote a healthier living environment.
Visit Brand →
Suppgrade Labs
Provides carefully crafted and tested ingredients and formulas to maximize performance, enabling individuals to upgrade their health and happiness.
Visit Brand →The Beyond Conference
An event offering exclusive access to renowned medical professionals, researchers, and innovators to help individuals upgrade to a happier, more conscious state.
Visit Brand →
TrueDark
Creates glasses and light-based products to help manage artificial light exposure, promoting smarter work, deeper sleep, and overall well-being.
Visit Brand →TrueLight
Offers devices, utilities, and accessories backed by science and patents to help individuals live in harmony with modern technology and lifestyles.
Visit Brand →
Upgrade Labs
A facility providing higher technology tools to improve physical and mental performance, aiming to make bodies better from the inside out.
Visit Brand →Brands Recommended by Dave Asprey
Products and brands this expert publicly endorses or uses.
"This is a facility in Seattle where executives and powerful people and influencers and you know, family office people, they come and they spend five days with me and my team reprogramming their brains. And it is the equivalent from a brainwave perspective of meditating every day for 20, 30, 40 years."
"I trust Alitura to keep my skin in top shape—pure, natural, and effective."
"I use ARRC LED therapy, which literally creates systemic benefits across nearly every tissue, organ, and system in the body, recharging each cell on a molecular level."
"This video reveals how your skin uses glutathione to defend itself, how Dr. Nayan Patel solved its delivery problem, and why his topical antioxidant serum was clinically shown to improve the appearance of fine lines, wrinkles, and skin tone in just 1 week."
"I'm a huge Bulletproof fanboy. I use a lot of Bulletproof products to this day—I'm not on the board anymore, but I am a shareholder."
"I've been using Chilly GOAT Cold Tubs as part of my biohacking routine because they provide an easy, consistent way to integrate cold exposure—a key practice for building stress resilience and optimizing recovery—into my daily life."
"I built Danger to fix the coffee problem. Danger Coffee is mold-free. It also contains trace minerals that actually bind to toxins, including mold toxins, as well as toxins in the gut."
"I use Homebiotic spray, which contains natural soil bacteria that combat indoor fungus."
"Masa chips don't only avoid all the bad stuff, they taste incredible too. Snacking on masa chips is nothing like eating regular chips."
"You need real energy at the cellular level, not stimulants that push you harder on an empty tank."
"I have a drawer full of Olyxir because it doesn't do any of that stuff [leach microplastics]. Olyxir with the strips you have has no microplastics in it which is the ideal that's the goal."
"I've been using OneSkin because they focus on skin longevity by targeting senescent cells at the molecular level, which aligns with my approach to biohacking and maximizing human performance."
"Salt isn't just about flavor, eating the right salt can improve your health. Your body desperately needs sodium and it needs to be balanced with other minerals."
"I have been using OysterMax to support my body with bioavailable nutrients like zinc and copper in the ideal ratio found in nature, which is much more effective than many synthetic multivitamin alternatives."
"Brian Richards, founder of SaunaSpace and a leading voice in incandescent light therapy and infrared sauna engineering... spent over a decade building a science-backed alternative to LED-based light therapy rooted in full-spectrum incandescent light and deep radiant heat."
"I formulated Smart Mode because I wanted a nootropic stack that makes you feel more like yourself by reducing the struggle and work it takes to do something."
"D3 alone is a partial protocol. Taking it alongside K2, A, and E tocotrienols in their active forms is the complete one. DAKE from Suppgrade Labs covers this in a single daily capsule."
"Think of TrueDark eyewear as noise-canceling headphones for your eyes — that protect your internal processes from the disruption, chaos and noise of the world."
"I created Upgrade Labs because you have a right to fill yourself with energy and enough time left over to do your work in the world. This is the technology that turned on my superpowers. Now everyone can access recovery technology that used to be locked away for astronauts, pro sports teams, billionaires and celebrities."
"If you can control your NAD levels, you can control one of the many pathways of aging."
Books by Dave Asprey
Books authored by this expert.
Challenges & Programs by Dave Asprey
Challenges, programs, and resets offered by this expert.
Fast This Way Challenge
ChallengeBreak the rules, not the fast, with world-renowned biohacker & bestselling author Dave Asprey.
Join Now →14 Day Sleep Challenge
ChallengeLearn to hack your sleep with daily sleep videos from Dave Asprey.
Join Now →Clean Nicotine Roadmap
ProgramA program designed to help individuals quit nicotine use.
Join Now →Low-Oxalate Reset
ResetA reset program focusing on reducing oxalate intake to improve health.
Join Now →